Arvind Lifestyle Brands to grow ‘high conviction’ brands

23rd August 2021, Mumbai:

After selling its value-fashion retail chain Unlimited to retailer V-Mart, Arvind Lifestyle Brands, a wholly owned subsidiary of Arvind Fashions, plans to focus on growing ‘high conviction’ brands—US Polo Association, Tommy Hilfiger, Calvin Klein, Arrow, Flying Machine and Sephora. As per Shailesh Chaturvedi, Chief Operating Officer, the company will first focus on its digitization strategy that includes partnerships with new portals and connecting with consumers through multiple channels.

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In the last quarter, the company added 100 more stores to its omni network while its digital only linkages in physical stores reached mid teen number. The company also built backend capabilities in its warehouses, besides expanding its product range with new exclusive online products. It now aims to develop the adjacent categories in these brands. For example, it will launch a new belts and wallets range in its brand Arrow. The company also plans to expand in Tier II and III cities of India by setting omni-channel stores there.

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