Fabindia introduces a new fusion line. FabNu
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23rd August 2021, Mumbai:
The company stated on Facebook that FabNu will launch with a dedicated section on Fabindia's e-commerce site with the motto "Unapologetically You."
The new apparel collection is part of Fabindia's effort to appeal to younger customers who like informal, flexible, and free-spirited looks. ‘Indie Dreams,' ‘Flashback,' ‘Conversation Starter,' and ‘Folkadelic' were the first four collections released by the company. FabNu reimagines Fabindia's distinctive traditional style printed cotton as strappy summer dresses, loungewear, and relaxed-style matching sets using Fabindia's characteristic traditional style printed cotton.
Cotton trousers with elastic at the ankles to imitate sweatpants, wrap halter tops, and peter-pan collar dresses are among the standout pieces. Homeware starts at Rs 199 ($2.68), while womenswear and footwear start at Rs 590. Matching fabrics are also available in accessories like shawls.
Stripes, checks, and batik prints, as well as abstract motifs, are included in FabNu's homeware collection, which includes candles, mugs, linens, and dinnerware in a variety of colors. Fabindia has been holding a number of events in conjunction with their recent launch to take advantage of the relaxed shutdown limitations.
The company recently hosted live music performances at its Vasant Kunj location in New Delhi, as well as releasing a fashion video for its current collection, Rimjhim.
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