Aks, a womenswear company, has debuted its first 'Mother-Daughter Duo' collection

24th August 2021, Mumbai:

With the debut of a new ‘Mother-Daughter Duo' range of matching costumes for mothers and young girls incorporating traditional and western attire, womenswear company Aks has expanded its product offering.

According to a press statement, Aks' first collection for moms and daughters premiered on its dedicated e-commerce shop with a selection of lehengas, kurtas, maxi skirts, and loungewear sets in cotton and rayon materials. The business is striving to reduce textile waste by producing a matching children's size piece out of fabric offcuts from the womenswear version of the outfit. 

In a press statement, brand founder and creative director Nidhi Yadav said, "With the Mother-Daughter pair collection, Aks longs to give a big range of enticing and fashionable ethnic and fusion clothing for joyful and lively moms and daughters." “This collection is even more significant because the outfits were made from upcycled materials.” 

“Aks as a clothing company not only wants to appeal to the fashion world but it is also committed to supporting the sustainability movement,” Yadav added. “Rather than just expressing sorrow over the world's obvious problems, Aks is attempting to create a trend for upcycling with this venture.” In 2014, Yadav created Aks, a collection of ethnic and fusion-style womenswear. The business features online retail and wholesale store, as well as a couture service.

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