Avantra opens in Assam

30 January 2023, Mumbai

Avantra by Trends has opened a store at Tezpur in Assam. This is the chain’s first store in the northeast and its 25th store in India.

Avantra by Trends is present in nine states including Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Orrisa, West Bengal, Assam, and Uttar Pradesh. Chennai has two Avantra stores and the third will open shortly.

Avantra by Trends continues to expand its retail presence across Karnataka and recently opened its fourth store in Bangalore and two other stores in Mangalore and Shimoga.

Avantra by Trends was launched by Reliance Retail in September 2021 as an exclusive sari and women’s ethnic wear concept store. Since then the brand has forayed into jewellery, accessories, and tailoring services and has also collaborated with regional weaver clusters and third-party brands, including Nalli Silks and Pothys.

Avantra by Trends is positioned as a pan-India brand that is present in the metros, Tier l, ll, and lll markets. It is home to India's finest ethnic wear and is a culmination of tradition, craftsmanship and fashion.

Founded in 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. It retails food, groceries, jewellery, apparel, footwear, toys, home improvement products, electronic goods, and farm implements under various sub-brands.

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