Avantra spreads across Bangalore

14 February 2023, Mumbai

Avantra by Trends has launched an outlet in Bangalore. This is the ethnic wear brand’s sixth store in Bangalore and the 28th store across India.

Avantra opened its fifth outlet in Bangalore just two weeks ago. Reliance Retail launched Avantra by Trends in September 2021 as an exclusive sari and women’s ethnic wear concept store.

The first flagship store in Bangalore was spread across 9,500 sq ft. Followed by the official launch, the ethnic wear brand forayed into jewellery, accessories, and tailoring services. It has also collaborated with regional weaver clusters and third-party brands, including Nalli Silks and Pothys.

Avantra by Trends is positioned as a pan-India brand that is present in metros, Tier l, ll, and lll markets. It is home to India's finest ethnic wear and is a culmination of tradition, craftsmanship and fashion. Since the launch, Avantra by Trends has established its retail presence across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Orissa, West Bengal, Assam, and Uttar Pradesh.

Founded in the year 2006, Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. It retails food, groceries, jewellery, apparel, footwear, toys, home improvement products, electronic goods, and farm implements under various sub-brands.

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