16 March 2022, Mumbai:
Benetton Group
Respect for the environment and people: social responsibility is intrinsic to Benetton Group and has always been expressed through a way of “doing business” that is based on principles of respect for the environment and people – at all levels – and on communication campaigns defending human rights.
This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.
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Benetton, one of the most popular fashion brands in the world, unveiled its India e-commerce website. This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.
The technology being applied will bring the convenience of hassle-free shopping - anytime, anywhere: online, in-store, and on social media.
Ramprasad Sridharan, MD and CEO Benetton India Pvt. Ltd, said, “We are pleased to launch the official Benetton India e-commerce platform as a progression to strengthen our omnichannel presence. Benetton has a very strong foothold in the country along with a rich legacy of more than 30 years.
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CREDITS: Indian Retailer.
