12 June 2023, Mumbai
Fusion of Fashion and Music in the Digital Realm
Celio, the premium menswear brand in India, is making a groundbreaking entry into the Metaverse in collaboration with Mumbai-based rapper Emiway Bantai.
The partnership brings together Celio's fashion expertise and Emiway Bantai's musical prowess, resulting in an exclusive collection inspired by Emiway's latest album, 'King Of The Streets'.
In the immersive digital universe of Celio X Emiway Bantai Metaverse, consumers can discover the exciting new collection, interact with fellow fans, and express themselves in innovative ways.
Music, Fashion, and Metaverse Unite
This unique digital experience offers users a firsthand introduction to the Metaverse while providing an opportunity to shop the exclusive collection. It combines the worlds of music and fashion under one virtual roof, as Celio X Emiway Bantai presents a fusion of streetwear and urban fashion.
The collection showcases trendy designs and unique graphics inspired by the brand's style and Emiway's artistic vision. From stylish tees to shirts and bottom wear, fans can connect with Emiway's music in a tangible and fashionable way.
An Innovative Journey into the Metaverse
Emiway Bantai expressed his excitement about the collaboration, emphasizing the synergy between the collection and his street-style personality.
Celio India's CEO, Satyen Momaya, highlighted the brand's commitment to staying ahead of fashion trends and engaging with the audience in an immersive manner.
With the launch of this unique line of merchandise, Celio India aims to embrace the potential and growing popularity of the virtual realm.
Seamless Integration of Art, Fashion, and Technology
The partnership between Celio, Emiway Bantai, and Layer-E's metaverse technology promises to create a new world where art, fashion, and digital experiences converge. This collaboration signifies the limitless opportunities for brands and artists to engage with their fans in profound and immersive ways.
Through Celioverse, Celio India and Emiway embark on an exhilarating adventure that redefines the retail experience, offering a seamless blend of fashion, music, and virtual reality.
