19 October 2022, Mumbai:
Clovia is a lingerie brand that manufactures and sells fashion lingerie and shapewear launches its brick-and-mortar maiden exclusive brand outlet (EBO) in Gurugram, Delhi NCR with an area of 757 sq ft designed to offer an experiential omnichannel shopping experience for the customer delight.
BACKGROUND TO BRAND
To capture the huge market opportunity offered by the innerwear segment, Reliance Retail made its third acquisition in the women’s innerwear space in March this year. The company acquired an 89 percent stake in online lingerie retailer Clovia, almost two years after it acquired stakes in Zivame and Amante.
