Desiqlo to provide curated Indian fashion to NRIs across the world
Direct-to-consumer (D2C) brand, Desiqlo aims to transform the ethnic wear market by providing curated Indian fashion to Indian-origin consumers in the US and globally.
With over 32 million Non-Resident Indians (NRIs) worldwide and a combined spending power exceeding $100 billion, there's a significant demand for quality ethnic clothing. Desiqlo aims to bridge this gap by offering stylish, affordable, and authentic Indian fashion to a global audience.
Many NRIs in the US, Canada, the UK, Australia, and the Middle East struggle to find trendy, high-quality Indian wear. Local stores often offer limited, outdated, and overpriced options.
Ordering from India results in sizing problems, lengthy shipping, and unreliable quality.
Leveraging India's over $40 billion textile export industry, Desiqlo provides a seamless, cross-border shopping experience.
For years, NRIs relied on family shipments from India, waited for personal trips, or settled for inadequate local selections. Online shopping presented issues like poor fabrics, inaccurate sizing, and slow shipping.
Desiqlo was founded to address these problems, offering a curated selection of stylish, high-quality Indian wear. The e-commerce brand selects collections from India's top manufacturers and designers, ensuring authenticity, sustainability, and premium craftsmanship. The platform offers traditional sarees, lehengas, kurtas, and modern Indo-Western fusion wear. Each of their products undergoes rigorous quality checks.
Desiqlo focuses on a seamless shopping experience, providing reliable international shipping with fast delivery, competitive pricing, and secure payments.
Featuring over 10,000 products, Desiqlo's collection is available at desiqlo.com with launch offers like free shipping on orders over $50 and early access to limited-edition designs.
Founded by an e-commerce expert, Shweta Agrawal, Desiqlo aims to bring innovation to the cross-border B2C space. With her experience at Flipkart and Tradyl, Agarwal is able to make make high-quality ‘Made in India’ fashion accessible globally.
