TT ropes in Bollywood star Rajkumar Rao as brand ambassador to drive bold marketing revamp

On the occasion of Shivratri, TT Limited, a legacy Indian innerwear and casualwear brand with over 60 years of market presence, has announced a major marketing overhaul by appointing acclaimed Bollywood actor Rajkumar Rao as its brand ambassador. Known for his powerful performances in films like Stree, Newton, Shahid, and the upcoming Sourav Ganguly biopic, Rajkumar Rao is set to bring fresh energy and relatability to the brand.

Sanjay K Jain, Managing Director of TT Limited, said, “Rajkumar Rao is a true self-made success. His values of authenticity, hard work, and aspiration align perfectly with our brand’s ethos. He has worn TT since his childhood, making this collaboration genuine and personal.”

Leading this transformation is Executive Director Hardik Jain, who emphasized a bold, unconventional strategy to stand out in a crowded market. “We won’t follow trends, we’ll set them. Our aim is to create deeper consumer connections,” he said. Joint Managing Director Jyoti Jain added that TT will continue blending its rich heritage with a modern outlook to stay relevant.

TT's new tagline, ‘TT ka FiTT, Humesha SuperhiTT’, highlights its focus on delivering perfect fit and comfort. The brand has recently completed a product audit to align its offerings with evolving consumer needs.

With a wide portfolio across innerwear, casualwear, and thermals, and sub-brands like Desire, HiFlyer, Cool, and Elite, TT continues its nationwide expansion while staying rooted in trust and quality.