Dolly J launches latest collection ‘Ah-Lam with a fashion film’ at India Couture Week

27th August 2021, Mumbai:

Dolly J launched her latest womenswear collection ‘Ah-Lam with a fashion film’ at India Couture Week’s digital edition. The collection featured skirts and figure hugging bustier style tops made with a liquid silver textile.

These were embellished with crystal encrusted belts. The collection was inspired by a resurgence of 1990s fashion in thrift shops around New York, It created a modern take on the decade’s signature shimmer.

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

Occasionwear label Dolly J is marked by meticulous craftsmanship on modern-Indian silhouettes. The brand’s ethereal eveningwear pieces beautifully juxtapose traditional hand-embroideries such as Lucknowi chikankari and zari work against delicate fabrics. Organized by the FDCI in association with the Hindustan Times, India Couture Week runs until August 29 online. This digital edition is second to date, after going online due to the pandemic.

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