Express's DTC brand UpWest, forays into activewear

22 March 2022, Mumbai:

Go! UpWest, Express's direct-to-consumer (DTC) brand, has introduced a new activewear collection called UpWest.

For ladies, the new collection includes an open-back tank top and a bike short, as well as a stunning colorblock T-shirt and a full-zip jacket for males.

The apparel range, according to reports, was created with wicking characteristics, four-way stretch materials, no tags, and mesh. In addition to engaging client experiences, the garment features QR codes that unlock yoga sessions and meditations.

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Go was created to motivate and inspire good for everyone, including the world, according to Kelsey Vitullo, UpWest's Design Director.

"It all came from the objective of giving comfort, adaptability, and sustainability for our consumers' fast-paced, hybrid lives," Kelsey continued.

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Offering wear-all-day, adaptable pieces that were formed from the notion of loungewear influenced by performance wear, according to the Design Director, is the appropriate complement to the UpWest line.

Express introduced UpWest in 2019.

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CREDITS: Apparel Resources.