Puma launches digitally-enabled store in Bengaluru
22 March 2022, Mumbai:
Strengthening its retail presence, sportswear brand Puma launched a digitally-enabled experiential store at Orion Mall in Bengaluru.
Puma’s largest store in South India brings technology, sports, and experiential retail under one roof. It has state-of-the-art offerings including F1 Simulators and interactive retail screens.
Abhishek Ganguly, Managing Director, Puma India, and Southeast Asia says, along with premium products, Indian consumers today also seek a smart shopping environment.
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Puma’s second experiential store in Bengaluru reflects its commitment towards promoting sporting culture and meeting the promising demand for activewear and athleisure in the region.
Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.
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The German MNC designs and manufactures athletic and casual footwear, apparel and accessories.
Puma is the third-largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.
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