Fabindia launches a revamped store in New Delhi
Ethnic and lifestyle brand Fabindia has launched a revamped store in New Delhi after being shut in 2019 due to building regulations.
The store launched with the brand’s latest collection FabNu, a line of women’s lounge and casual wear. The new sub-brand reimagines FabIndia’s signature Indian printed textiles as relaxed western and fusion wear designed to fit work-from-home and two-mile trends. The store also houses an alteration station and café.
Fabindia was founded by John Bissell in 1960. The brand specializes in Indian outfits. Their garments are made from hand printed and hand woven fabrics. In 2000, the non-textile range of Fabindia was launched. The brand then introduced personal care products in 2006 and handcrafted jewellery in 2008.
Fabindia uses traditional crafts and knowledge for creating their products. The brand works with talented artisans from rural India. Its motto is to provide beautiful lifestyle products to its urban customers besides creating livelihoods in the rural parts of the country.
