Fabindia: Launches womenswear brand FabNu in Malaysia
03 June 2022, Mumbai:
After launching the brand in India in August last year, FabIndia launched its youth-oriented womenswear brand FabNu in the Malaysian market with a dedicated concession at its brick-and-mortar store in Kuala Lumpur’s City Centre.
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*As per a Fashion Network report, the brand is designed to appeal to a younger customer base and has a more fusion style aesthetic, mixing FabIndia’s signature traditional prints with casual, western style silhouettes.
The line features dresses, shorts, lounge wear, separates, and sets with a bright colour palette.
FabNu’s maiden spring/ summer collection, following its launch collection for autumn/ winter last year, mixes bohemian and street style inspirations to pair peasant blouses with full skirts and baggy trousers with crop tops.
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The brand shows FabIndia’s increased focus on younger shoppers as, having established a strong consumer base in older generations, FabIndia aims to expand its customer demographic to include millennials and Gen Z shoppers who have increasing disposable income and interest in branded fashion in both India and Malaysia.
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CREDITS: *Fashion Network
