Brands-To-Retail 19-04-2022 Hits: 1244

Forever New India: Shivani Goel As VP- Mktg Appointed

Brands-To-Retail 19-04-2022 Hits: 1244

Forever New

Brands-To-Retail 19-04-2022 Hits: 1244

19 April 2022, Mumbai:

The Melbourne-based fashion brand, Forever New has announced the appointment of Shivani Goel as Vice-President, Marketing, starting April 2022.

Goel would be spearheading brand communications across all channels, brand strategy, retail marketing & public relations with a focus on excellence in CRM, e-commerce dominance, influencer management, digital marketing, and the brand ambassador program.

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The move is effective April 2022.

She moves from Colorbar, where she was the lead - of marketing communications and international expansion.

Dhruv Bogra, country head, Forever New, said, “We are elated to have Shivani join our team at Forever New, and the experience and knowledge that she brings to the table is truly unparalleled.

Influencers, as well as digital marketing, have become instrumental in the domain of marketing (more so, after the pandemic), and with Shivani’s prior expertise in these fields, it would undoubtedly be an added bonus for the brand.”

Excited to partake in this journey, Goel says, “My love affair with fashion started 15 years ago and this relationship has only become stronger and my passion more fervent.

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CREDITS: Brand Equity Campaign India Best Media Info Exchange4Media (The news article has not been edited by DFU Publications staff)