Primafashion Global to launch 100 stores by 2023

19 April 2022, Mumbai:

Having launched its first store in Ahmedabad, apparel and accessories major Primafashion Global (PGPL) plan to launch over 100 stores across India by 2023.

The company has earmarked Rs 75 crore ($10 million) investment for expansion. Of the total 100 new stores, 12 stores offering its premium menswear brand 'TIM Paris' will come up across India this month.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

The company aims to provide customers with apparel of international quality at affordable prices.

It plans to target customers in Tier III and IV cities, says Capt Rahul Rajyaguru, Co-founder and Director, Primafashion Global.

RELATED NEWS Retailers across India on an expansion drive as sales surpass pre-COVID levels

PGPL has developed 430 different product categories for its retail outlets, while 160 products will be sold online initially.

It offers a complete menswear portfolio including the accessories such as belts, deo, undergarments, wallets, etc under the TIM Paris brand, adds Rajyaguru.

Join our community on Linkedin