Freecultr, D2C innerwear brand raises funds from Sixth Sense Ventures etc
06 January 2022, Mumbai:
Direct-to-consumer innerwear, loungewear and activewear brand Freecultr has raised $5 million led by Sixth Sense Ventures as it looks to make a comeback amid a rush of activity in the consumer brand sector.
Founded in 2011, Freecultur started life as an apparel ecommerce venture and raised $4 million from Sequoia Capital India in the same year. In 2019, it pivoted to the intimate clothing market with a focus on innerwear, loungewear and activewear for men and women.
None of the original founders of Freecultr—Sandeep Singh, Rajesh Narkar, Harish Bahl and Sujal Shah— are a part of the company.
ET (The news article has not been edited by DFU Publications staff)
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