09 April 2022, Mumbai:
Clothing and accessories brand HoliChic by Megha has forayed into menswear collection comprising brocade blazers,kurta-style shirts, printed sweaters, etc.
The line is designed to be mixed and matched with desi and western wear and features accents of traditional textiles.
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The brand has also launched a ‘gender neutral’ collection with a dedicated segment on its e-commerce store. The collection features garments like oversized, printed shirts with contrast-fabric pocket details.
Gender-neutral clothing is becoming increasingly popular both in the US and India and many brands have launched such lines to appeal to a Gen Z audience.
Indian-American fashion designer Megha Rao launched HoliChic with the aim of blending Indian and western styles to create an eclectic yet casual aesthetic for a global audience.
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The brand retails from its dedicated e-commerce store. Inspired by two of our favorite cities in the world, Mumbai, and NYC, HolyChic represents a thoughtful movement of designing garments for quality, versatility, and longevity.
The brand allows customers to shop in a more meaningful, sustainable way, building their wardrobe with timeless staples for every season.
The brand aims to empower customers by offering a tasteful Indo-Western fashion experience.
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