LC Waikiki: Kicks off Mirchi Jam Season 1


03 February 2023, Mumbai

Apparel Group’s leading fashion retail brands LC WAIKIKI and Mirchi 1024 hosted a 10-week talent competition for aspiring musicians from 8 universities in the UAE.

The finalists were selected through listener voting. The finale was held at The Junction, Al Serkal, with over 200 students and supporters in attendance. 10 candidates performed for the ultimate prize of an all-expense paid trip to Turkey sponsored by LC Waikiki.

The competition was judged by well-known individuals.

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