Brands-To-Retail Hits: 2559

Lovebirds opens new store in Mumbai

Brands-To-Retail Hits: 2559
Lovebirds opens new store in Mumbai
Brands-To-Retail Hits: 2559

 23 April 2022, Mumbai:

On April 21, ready-to-wear brand Lovebirds opened its new flagship store in Colaba.

The new store is found within the side extension of the Church, and its interior was designed by SaurabhDakshini of Studio Organon.

The store displays Lovebirds’ new Spring/ Summer 2022 collection in the form of an art installation to create a thoughtful atmosphere.

 

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The main island display of the store is inspired by ikebana diagrams and made with Deodar and patinated brass.

The original terracotta tiled floor of the building from the 1890s forms a perfect backdrop to this display.

The open plan layout is like a landscape.

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A system of dispersed pieces of furniture like Folies emphasizes movement through a park.”

The store launch was accompanied by the launch of an in-store exhibition named ‘For Love’.

The photo exhibit was a collaboration between photographer Ashish Shah and Kankaria and features introspective portraits exploring the theme of love.

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CREDITS: Fashion Network report.

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