Reliance Brands’ consumers step up affordable luxury purchases
22 April 2022, Mumbai:
More and more consumers of Reliance Brands are moving towards affordable luxury, making first-time luxury purchases post-pandemic.
This trend for affordable luxury purchases concurs with Reliance Brands’ move to acquire stakes in luxury fashion houses and launch more affordable lines.
ALSO READ Reliance Brands: 6th ‘Designer Brand’ acquisition & counting
The business has acquired stakes in Manish Malhotra and Abu Jani Sandeep Khosla. Though inflation has risen swiftly this year due to global challenges, Reliance Brands has not been affected, says Darshan Mehta, President, and CEO.
There have been stronger traction across the company’s portfolio brands in the last six weeks, adds Mehta.
RELATED NEWS Reliance Brands Limited x Rahul Mishra have teamed together
It is one of the strongest demand patterns consistent with not just long weekends but across regular weekends and normal weekdays, which indicates the strength of the demand patterns, adds Mehta.
Demand in a few categories like luxury has surpassed pre-pandemic 2019 figures. However, demand for others like footwear and formal men’s tailored clothing continues to be slow, adds Mehta.
Join our community on Linkedin
CREDITS: Fashion Network report.
