Soch Group’s new store to boost startups’ sales on the platform
22 April 2022, Mumbai:
Newly launched e-commerce store of Soch Group- ‘This or That’ will help start-ups targeting millennials and Generation Z exclusively to sell their products on the platform.
The store will stock all product segments including fashion, lifestyle, beauty, wellness, home décor, etc.
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The platform will help start-ups expand business by creating a fair playing field to construct a sustainable ecosystem.
The new store will also provide start-ups an opportunity to be funded by Soch Group. Rohit Pugalia, Founder says, it will support and facilitate the ambitions of carefully selected start-ups and provide customers a unique shopping experience by offering the latest and verified products.
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Founded by husband-wife duo Purvi and Rohit Pugalia, ‘This or That’ claims to be India's first-ever e-tailer exclusively for start-up products.
It is the world’s first-ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India.
Its unique services and offerings from the very best start-ups across the country are set to revolutionize the shopping world and make the latest and most exciting products more accessible to customers.
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