Miniklub emerges as an omnichannel brand

02 September 2022, Mumbai

Miniklub is one of India’s leading babywear brands that offers a thoughtfully crafted range of apparel and baby care products.

The target audience is newborns to eight-year-olds.MiniKlub’s offerings include newborn essentials, baby wear, children’s fashion, footwear, toys, travel, baby care, and much more.

Incepted in 2013, MiniKlub, from the house of First Steps Babywear, has emerged as a fast-growing omnichannel brand with a presence in over 450 plus multi-brand outlets, leading e-retailers, and exclusive kidswear brand stores - both physical and online. It is present in 26 cities with 45 exclusive brand stores. Bangalore alone has ten stores.

Inspired by the childhood spirit, Miniklub takes the utmost care while designing products for the comfort and safety of babies. Miniklub also takes pride in following a sustainable manufacturing process while bringing the best quality products to the market. The retailer has a presence on e-commerce platforms like Amazon, Myntra, Flipkart, and Ajio.

By 2023, children’s wear retail is projected to constitute almost 22 percent of the total apparel business in India. This market in India is mostly dominated by private labels -- big retailers, international brands, and just a handful of home-grown mono brands. Organised brands comprise only a minuscule of the overall children’s wear market.

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