Miniklub expands presence

Miniklub has embarked on an aggressive expansion spree. The babywear brand which launched in 2013 has a presence in 26 cities across India with 45 exclusive brand stores, 450 plus multi-brand outletsand leading e-retailers. There are ten outlets in Bangalore alone.

Miniklub is one of India’s leading babywear brands that offers a thoughtfully crafted range of apparel and baby care products.Inspired by the childhood spirit, Miniklub takes the utmost care while designing products for the comfort and safety of babies.

Miniklub also takes pride in following a sustainable manufacturing process while bringing the best quality products to the market. Miniklub recently expanded its product offering to launch a range of matching apparel for parents and children. With matching graphic T-shirts for fathers and sons and printed ruffle tops for mothers and daughters, the new line marks a diversification away from children’s wear and into adult wear for the brand.

By 2023, children’s wear retail is projected to constitute almost 22 per cent of the total apparel business in India.This market in India is mostly dominated by private labels -- big retailers, international brands and just a handful of home-grown mono brands. Organised brands comprise only a miniscule of the overall children’s wear market.