Modernik Lifestyle unveils new brand identity for Dixcy Scott

17 March 2022, Mumbai:

Modenik Lifestyle has introduced a new brand identity for men’s essential clothing brand Dixcy Scott.

The new identity was unveiled shortly after the launch of Modenik Lifestyle formed by merging Dixcy Textiles and Gokaldas Intimatewear the parent company of brand Enamor.

Complemented by innovations in both product and packaging, the new brand identity aims to capture new age consumers across economy, mainstream, and premium segments.

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With this, the Dixcy Scott brand now features three distinct sub-brands: Dixcy Scott Maximus, Dixcy Scott Originals & Josh by Dixcy Scott for the Premium, Mainstream Premium, and Economy segments respectively.

Catering to the modern-day consumer, the Dixcy Scott Maximus range integrates high-end fashion and heightened-consumer experience through comfi-fit, cleantech, and maxi-dry features.

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The Dixcy Scott Originals range improves product performance by focusing on the fit, finish, comfort, and quality with comfi-fit, duratech, and softech features.

The enhanced product range in the Josh by Dixcy Scottline captures and upgrades the unorganized consumer segment into choosing a brand as a lifestyle choice Sunil Sethi, Executive Chairman, Modenik Lifestyle says Dixcy Scott’s new brand identity will be amplified through a communication campaign aimed at establishing its role as a catalyst in the evolution journey of Indian men by providing comfortable and fashionable essential clothing.

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