11 July 2022, Mumbai:
Monte Carlo Fashions reports over two-fold revenue growth in Q1 FY23.
Apparel brand Monte Carlo Fashions on Friday reported over two-fold revenue growth of 130 per cent in the April-June quarter this fiscal, helped by volume growth and price increase.
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Monte Carlo is focusing on a diversification strategy, emphasising more on the cotton segment than the woolens. Cotton added over 50 percent share of total fiscal ’21 revenues. Monte Carlo has 300 exclusive brand outlets, 2,500 multi-brand outlets, and 321 national chain stores.
It also sells online through e-commerce firms like Flipkart, Amazon, and Myntra, among others. The brand’s collection caters to men, women, and tweens and includes a huge category of shirts, tops, T-shirts, tunics, shorts, jeans, trousers, dresses, tracksuits, and more.
The range for men features varied options in formal and casual wear including T-shirts, shirts, trousers, linen shirts, lowers, tracksuits and Bermudas. Women’s western wear includes crop tops, shorts, shrugs, denim dresses, linen tops, and more.
Formal wear includes tops and shirts in millennial shades that can be easily paired with pencil skirts and trousers. The fusion wear range comprises tunics, leggings, etc.
The latest trends and styles Monte Carlo is offering this season include polo T-shirts in striped, microprint, and patchwork patterns. The company’s large variety of winter wear contributes around 75 percent of its sales.
Apart from thrust on retail network expansion, the company also accelerated its digital and Omni channels during the quarter.
CREDITS: ET
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