21 December 2022, Mumbai
Mufti has opened a store in Lucknow.
The store houses Mufti’s full range of denim and casual wear including its new collection of denim shirts. Dyed in natural indigo, these shirts are crafted to age gracefully over the years and only look better with time. Made from pure cotton, these shirts are an effortless style statement all year.
Mufti launched in 1998 as a men’swear brand designed to offer modern fashion with a focus on shirts and denim. The brand retails from its dedicated e-commerce store and brick-and-mortar network across India.Technology has helped Mufti improve consistency in manufacturing of garments. In addition to the manufacturing aspect, digital advances are certainly enhancing the brand’s connectivity with consumers. Costumers engage with Mufti on social media platforms. Technology helps collect, correlate and comprehend consumers’ buying patterns that have contributed towards the brand’s in-depth understanding of their needs and expectations.
At the same time, this knowledge helps the brand deliver a curated and a more personalized experience to consumers.Mufti plans to include experiential marketing in its strategy which will help consumers experience the brand.The brand will begin with select sectors where the right infrastructure is available to deliver the experience to consumers.
