Small town penetration helps Latin Quarters grow
22 December 2022, Mumbai
Latin Quarters is focused on western wear for women. The brand believes that while it is good to have a variety of options, diluting the offerings might distract the target customers.
Latin Quarters has been in the business for over 16 years and is the go-to destination for women for their western fashion needs and wants to remain that without diluting the core. While Latin Quarters is famously known for its dresses, the brand boasts of 15 SKUs including tops, bottoms, shrugs, sweaters, skirts, jumpsuits, etc.
With a presence at more than 500 sales points, the brand has come a long way. The company’s revenue is up 20 per cent compared to pre-Covid. Innovating with time has kept the brand growing year after year. The very name resonates with an area in Paris, a city known for its fashion. The aim is to bring international wear for Indian women in premium styles at a good price point.
Latin Quarter’s penetration into smaller cities has helped the brand understand women’s preferences and sizes. The company mainly sells dresses, but India’s fashion market for women is vast. From ethnic and casual to formal and everything in between, fashion brands—both Indian and international—have left consumers spoilt for choice.
