Myntra: Bebe's India Master Distribution Rights Granted

01 June 2022, Mumbai:

Myntra Jabong Pvt. Ltd has been granted licensing agreement with bebe to assist it with wholesale distribution leveraging trade reach.

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The San Francisco-based fashion global women's fashion brand, bebe, will be able to cater to the mass premium segment and is set to offer an extensive range of apparel across categories for women in India.

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Founded in 1976, the iconic fashion brand for women, has expanded its presence to a dozen other countries.

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