Myntra x New Balance enter into strategic partnership
17 February 2022, Mumbai:
As Myntra continues to strategically bolster its international brand portfolio, the fashion major announces the launch of the legacy global sportswear brand, ‘New Balance’, on its platform.
Established in 1906, New Balance exemplifies the global sporting culture and enthusiasm spanning decades, known for its remarkable products that are a perfect blend of function and fashion for the everyday and professional athlete.
With a long standing commitment to elevating sports, New Balance is well-known as the leading sponsor of Boston and NYC marathons. It has a strong global fan following, especially among those who are serious pursuers of sports, fitness and those who appreciate the technical features of the sporting gear.
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Speaking on the launch, Sharon Pais, Chief Business Officer, Myntra said, “As the preferred shopping destination to introduce and house a bevy of leading international brands for shoppers, we are excited to onboard New Balance, a legacy global brand that has served millions of sports enthusiasts and professionals for decades.
New Balance’s partnership with Myntra gives a significant jump to the evolving domestic sports and fitness segment as it opens up one of the largest markets to the iconic brand, considering Myntra’s thriving customer base and deep reach, while also offering a leading brand in global sports and fitness, to our customer base.”
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*Figures mentioned in the above article have been sourced from India Education Diary article.
