NAVYASA BY LIVA’S New Campaign #FREETOBE Onboards Deepika Padukone

26 May 2022, Mumbai:

Aditya Birla Group-owned clothing firm Navyasa by Liva has announced an advertising campaign with actor Deepika Padukone directed by Ogilvy and Mather India today.

The 360-degree campaign, the company said, will have a television commercial that will represent how a saree is breaking stereotypes with its fluid nature.

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The 360-degree campaign, the company said, will have a television commercial that will represent how a saree is breaking stereotypes with its fluid nature. Conceptualised in line with the theme ‘Free To Be’, the campaign, it said, will showcase the brand’s intent to revolutionise the way sarees are perceived.

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The range has been created by designers Abir and Nanki along with the internal design team at Liva. Rajnikant Sabnavis, chief marketing officer of Grasim Industries (pulp and fibre), “The brand’s intention is clear that it is here to stay and the association with Deepika Padukone as the face of the brand will only up the ante and take the brand to the next level.

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CREDITS: MINT Tamil Bloggers Pehal News Flip Board  (The news article has not been edited by DFU Publications staff).