Pepe Jeans: Best performance e-commerce 2020-21
04 May 2022, Mumbai:
*Another year. Another recognition.
One of India’s most popular premium denim and lifestyle brands, Pepe Jeans has done it again.
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For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers.
“We want to cultivate a personal relationship with consumers, and communicate directly with them,” says Kapoor.
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ABOUT PEPE JEANS
Launched in London in 1973 Pepe Jeans entered India in 1989. The brand offers the most varied denim range though it has also diversified into casual wear for men, women, and kids. The product range includes accessories, footwear, and innerwear for men.
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Credits: *Pepe Jeans
