Pepe Jeans forays into the D2C space

07 February 2022, Mumbai:

Fashion retailer Pepe Jeans has decided to foray into the D2C space. The brand uses ‘Commerce Cloud’ to deliver seamless e-commerce experiences, as per an Indian Retailer report.

The software enables customers to filter products on the brand’s website, find what they need, fill their carts, and enjoy a quick checkout process, says Manish Kapoor, Managing Director & CEO, Pepe Jeans India.

For the Commerce Cloud operations, the company relies on the support of cloud-based software company Salesforce.

Commerce Cloud service empowers the company to create seamless e-commerce experiences that inspire and convert today's connected shoppers. Pepe Jeans aims to not just create a great website but also to build a strong and engaged community around its brand.

ALSO READ: Manish Kapoor promoted as Pepe Jeans London’s MD & CEO

Using Salesforce, the brand has integrated the website with social channels to amplify the brand’s reach and engagement.

It has also partnered Indian celebrities and influencers to curate various ‘looks’ using Pepe Jeans outfits on social media.

If a consumer ‘likes’ any of these looks, they’re immediately redirected to the Pepe Jeans website to find out more.

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