Planet Fashion's New Retail Identity in Mumbai
19 June 2023, Mumbai
Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), has revealed its fresh retail identity at its Lokhandwala and Dombivali stores in Mumbai.
With 164 stores across India, Planet Fashion is renowned for providing affordable international fashion choices.
The brand's revamped retail identity incorporates innovative products and packaging, aimed at attracting modern consumers and improving their shopping experience. The distinctive brand identity sets Planet Fashion apart, ensuring easy recognition and uniqueness.
The flagship stores in Lokhandwala and Dombivali offer immersive shopping experiences, showcasing a wide array of products including casual wear, denim, seasonal clothing, formal shirts, trousers, suits, and blazers from renowned brands like Louis Philippe, Van Heusen, Allen Solly, and Simon Carter.
Ms. Farida Kaliyadan, COO of Louis Philippe and Planet Fashion, expressed her pleasure in introducing the new retail identity, emphasizing the brand's commitment to delivering superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.
The modern and sophisticated shopping experience is achieved through the new logo featuring white, grey, and copper colors, thoughtfully designed fixtures displaying diverse lifestyle looks, and abstract mannequins effectively conveying brand stories and images.
With 164 stores spread across 143 cities in India, Planet Fashion serves as a one-stop destination for premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, Reebok, and American Eagle.
