PUMA: Celebrates This Women’s Day In A Style
08 March 2022, Mumbai:
The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin molds were created as per their exact measurements.
Sports brand PUMA India took a significant step this Women’s Day by adding diverse mannequins at its stores across the country.
As part of this initiative, the brand also created a tribute mannequin of gold medalist rifle shooter and PUMA athlete Avani Lekhara to celebrate her achievements.
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The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin moulds were created as per their exact measurements.
Historically in retail, mannequins have always been tailored to look a particular way and this move by PUMA aims to shatter society’s rigid beauty standards and ideal body expectations.
Sharing his views on the campaign, Abhishek Ganguly, Managing Director, Puma India & Southeast Asia said, “Our mannequins are a representation of PUMA’s belief in breaking stereotypes, boosting sports and health, and creating a culture of liberation. As a brand, PUMA wants to stand for everyone.
Our apparel in both performance and lifestyle adapts to women of all shapes and makes them feel good. I am positive that this initiative will kickstart a perception-change in the country.”
He added, "We are honoured to create a tribute mannequin for PUMA Athlete Avani Lekhara.
She is an inspiration and a role model for young women of the country, and this is our way of celebrating her achievements."
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