09 March 2022, Mumbai:
About W
India’s Leading Women's Branded Apparel Company
Arguably India's largest fusion wear brand - W
With an aim to provide fashion in a modern retail environment to the Indian woman, the company set up its first W store in Delhi in 2002-03. The brand grew out of contemporary Indian woman’s need for innovative ready-to-wear that combines fashion and functionality.
A brand for the fair sex since the word go has stood to redefine fashion now successfully for over a decade.
As growth is well entrenched in the core DNA of 'W' it expands its offerings to own the complete Head-to-Toe fashion space.
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*The expansion is being announced with W's first influencer-led digital forward campaign - 'W is More'. It is a simple expression of going beyond - beyond traditional styles, beyond apparel, beyond regular sizes, beyond all expectations.
The campaign, under the umbrella thought of 'W is More' brings all of this together in an impactful way. Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, "W has always been a step ahead of the fashion curve, thoughtfully curating products, keeping the Indian and western sensibilities in mind.
The same thought has been extended to our newer categories.
With the addition of these categories, now our consumer will be able to get complete head-to-toe looks under one roof."
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CREDITS: Business Standard.
