Celio Fashion appoints Digitas India

09 March 2022, Mumbai:

The company celio

Founded in 1985, Celio has become, in less than 30 years, the leading men's ready-to-wear brand in France and a must-see internationally.

DIGITAS India

Digitas is a global marketing and technology agency that transforms businesses for the digital age.

*French fashion brand, Celio Future Fashion, has appointed Digitas India as its agency of record for building the brand on digital.

The mandate includes digital communications including media.

ALSO READ: New winter collection from Celio offers effortless style for men

Digitas India won the business after a multi-agency pitch and will play a significant role in promoting the brand ethos and product offerings of the fashion entity as it seeks to gain a rapid foothold across the Indian market, the agency said in a press statement.

Suparna Bose, senior marketing manager, Celio Future Fashion said, “With digital-led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers.

The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”

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CREDITS: brandequity.economictimes.