IPL team, Rajasthan Royals principal sponsor: Dollar Industries Ltd

09 March 2022, Mumbai:

Dollar Industries Ltd, is a knitwear manufacturer situated in Kolkata.

Dollar industries Ltd on Tuesday announced its ties up with Rajasthan Royals, as the principal sponsors for the 15th edition of Indian Premier League (IPL), the annual cricketing extravaganza.

As part of the multi-year partnership, the Royals will sport the Dollar logo in the top right chest position of the official Rajasthan Royais team clothing.

ALSO READ: Dollar Industries' net profit for the Q3 FY22 reported

Being one of the key players in the hosiery market, Dollar Industries Limited is spread across the country, with Rajasthan particularly being identified as a priority market in terms of business Meanwhile, the company's recent brand addition-Athleisure is also set to complement this significant association with the Royals.

"We have been impressed and excited by the brand transformation at Dollar Industries Limited and are pleased to have them associate with the franchise Being a brand that serves millions of consumers across the country, with a large focus on our home state of Rajasthan, we felt there is a strong alignment and we're looking forward to supporting their growth RR CEO Jake tush McCrum said UNI PC RN.

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CREDITS: UNI.