Sara Ali Khan acquires stake in The Souled Store
09 March 2022, Mumbai:
Bollywood celebrity Sara Ali Khan has acquired a stake in men’s and women’s apparel brand The Souled Store plans to expand its online and offline operations.
Currently retailing its licensed apparel and casual wear online and at its five brick-and-mortar stores, The Souled Store plans to open more offline retail outlets in the future. The brand raised Rs 75 crore through a Series B funding round in 2021 from a group of investors led by Elevation Capital.
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The Souled Store retails a wide range of licensed apparel and accessories with recent collections featuring the logos for the new ‘The Batman’ movie, television series Friends, and cartoon series Powerpuff Girls.
The brand holds 180 licenses from businesses including Disney and WWE enabling it to use the businesses’ logos on its products.
RELATED ARTICLE The Souled Store to launch a new collection with cricketer Ravindra Jadeja
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