09 March 2022, Mumbai:
Sustainable fashion brand Kahani Lush has launched its maiden collection ‘Umang; in India. Designed to create Indo-Western fashion for women, the festive wear collection will benefit from the huge growth potential in Indian market.
Ekta and Vipul, Founders say, the brand aims to create a unique blend of wearable indo-western garments for every occasion. It will create breathable and comfortable clothes for modern women which will also make a style statement.
Garments launched by Kahani Lush have simple, sober designs, reflecting the Indian heritage.
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Kahani Lush sells its product through its website and e-commerce platforms like Amazon, Flipkart, Ajio, etc.
A sustainable homegrown label, Kahani Lush’s designs are a confluence of Indian heritage and contemporary influences of minimalism, detail, and quality-oriented craftsmanship.
The brand offers carefully crafted ensembles for the entire family. Its embroideries are inspired by blooming flowers. Combined with intricate detailing, sequins, signature gota, block-printing and thread work, they look spectacular.
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