TCNS-owned brand W adds new product categories
09 March 2022, Mumbai:
Expanding its product portfolio, TCNS Clothing-owned brand W has added footwear, jewelry, and cosmetics categories to its platform.
The brand has also launched its first influencer-led digital forward campaign ‘W is More’.
It has launched W Beauty with a wide range of products across categories while W Jewel has been launched with earrings, neckpieces, bracelets, and rings.
Anant Daga, Managing Director, TCNS Clothing Co says, W curates products thoughtfully, keeping Indian and Western sensibilities in mind.
ALSO READ: W, TCNS Ltd- 'W is More'
The addition of new categories on the platform will offer consumers complete head-to-toe looks under one roof. The new categories are exclusively available at select W stores, websites, and e-commerce platform Myntra.
W is a part of the fashion conglomerate TCNS Clothing Co which has successfully launched and scaled up many brands and product innovations for Indian women.
A premium fusion wears brand, W merges Indian and western sensibilities with an emphasis on distinctive design and styling.
The brand caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.
W believes its data-centric approach, supported by an innovative and institutionalized design process and experienced design team, allows it to develop new and differentiated trends in the market.
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