Puma India sales surge, plans to open interactive stores in top tier cities
06 April 2023, Mumbai
Puma India, a global sportswear brand, has witnessed a surge in sales, with revenues surpassing INR 2,980 crore in 2022, up from INR 2,000 crore in the previous year.
Puma India received 43% of its business from online channels in 2021, with the majority coming from e-commerce, and has experienced substantial growth in Tier 2 and 3 cities where the brand had low penetration. The brand plans to open interactive stores in all top tier cities, with a focus on delivering an engaging experience to customers.
Puma India's revenue is primarily derived from footwear (55%) and apparel (39%), with the remainder coming from accessories. The brand's digital-first approach has enabled it to leverage the growth in the sports and fitness category in India, leading to sustainable growth and expansion opportunities.
Puma attributes brand's growth due to the significant growth in the sports and fitness category, which has led to a rise in the number of people playing sports and wearing casual and sports attire as well as brand’s digital-first approach, key influencers, social media platforms, and an e-commerce strategy.
