17 January 2023, Mumbai
Rangriti’s new line features an array of festive sets. The collection features ethnic sets in jewel and muted tones as well as classic shades of maroon and black. Coin and bead embellishments add a bohemian flair and numerous ensembles come in heavyweight fabrics for the colder months.
Array
The collection also features palazzo pants, straight-cut suits, lehengas, indie tops, slim-fit pants, dresses, jackets, and coats, among other garments. Rangriti, a women’s ethnic wear brand, was launched by Biba as a value-focused subsidiary in 2015 with the aim of offering traditional styles at affordable prices.
Extensive footprint
The brand has exclusive brand outlets across India and operates in a large number of Tier II and III cities.
In recent times, with India’s online retail boom, changing lifestyles, and rapid urbanization, the ethnic market has seen tremendous growth. Much of the market is unorganized. The increased demand for ethnic wear is not only attributed to festivals and special occasions but also the increased demand for fusion wear.
Emerging category
The women’s ethnic wear category is expected to remain the fastest-growing category in the next five to ten years. The trend will be more toward fashion consciousness and there will be a greater demand for high quality, fashionable and affordable fashion.
