Reliance Brands signs long-term franchise agreement with Tod’s SpA
12 May 2022, Mumbai:
Reliance Brands (RBL) has signed a long-term franchise agreement with Italian luxury lifestyle brand Tod’s SpA.
This makes RBL the official retailer of the brand across all categories including footwear, handbags, and accessories in India.
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As per the agreement, management of Tod’s existing channels will be taken over by Reliance Brands who will focus on enhancing the brand’s market potential and strengthening its digital presence.
Currently, Tod operates in India through mono-brand stores in DLF Emporio, New Delhi and Palladium, Mumbai, and multi-brand e-commerce platform Ajio Luxe.
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Carlo Alberto Bereta, General Brand Manager, Tod, believes its shared passion with RBL for quality and a modern and sophisticated lifestyle will allow the brand to explore its full potential.
A subsidiary of Reliance Retail Ventures, RBL began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. In the past five years, RBL has also invested in building and operating homegrown Indian designer brands.
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