Ridhi Mehra launches affordable ready-to wear- line Wildflower
13 July 2022, Mumbai:
Ridhi Mehra has launched a new, affordably priced, ready-to-wear line called Wildflower. The collection is designed to blur the lines between Indian wear and street wear. With a vibrant color palette, and exuberant mixing of prints and color blocking, the line contrasts its slouchy silhouettes with a bold aesthetic.
Notable pieces from the line include printed kurtas and co-ord sets and retro style flared trousers and belted jackets.
The designer is known for opulent traditional wear. Mostly subtle with a touch of a bold hue, Ridhi Mehra’s Dawn of Love is a romantic ode to the Indian bride.
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This collection is an amalgamation of Ridhi Mehra’s signature style, a palette of both plush and sublime hues, abstract prints and timeless threadwork. Every piece has been mindfully fashioned for the women of modern India — forever discovering, evolving, resilient, eloquent and ethereal.
As the world discovers the beautiful nuances of small intimate weddings, Dawn of Love embodies the pure essence of love and celebrations, ready to drape the perfect moments in allure. Dawn of Love celebrates the pure essence of festivities in silhouettes made with love and made for love. The silhouettes are classic, but the mood is modern. Ridhi Mehra's brand defines a clear love for vintage, imbibing European influences mixed with traditional Indian aesthetics.
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