Russian kid’s wear brand 'Choupette' launches first store in Delhi

26th August 2021, Mumbai:

Russian kid’s wear brand Choupette has forayed into the Indian market with a store in Delhi.

The store offers elegant and formal wear for girls and boys of 0 to 12 years of age. Launched by entreprenuers, Marina Zolotoverkh and Shruti Aggarwal, Choupette operates around 90 stores across the globe.

The brand launches two to three new collections every season for both girls and boys giving the customers a wide range of quality options. Its clothing line is carefully curated to suit the children’s skin and the local climate of every region it enters.

Launched at price points ranging from Rs 1,000-12,000, the brand offers a range of tuxedos, suit sets, shirts and trousers for boys, and pleated and embroidery dresses, jumpsuits, rompers, and bolero for girls.

While Choupette aims to establish a pan India presence over the next few years, customers can also purchase the brand’s collection on Choupette India’s website, TataCliq Luxury, and Little Tags Luxury.

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