15 July 2022, Mumbai:
Snapdeal’s delivered volumes in fiscal ’22 grew 88 per cent over fiscal ’21. Men's and women's clothing grew 131 per cent and 65 per cent respectively. Footwear was a leading choice across both men's and women's categories.
In fashion, the children’s category saw the largest growth. There was a 250 per cent increase in sales volumes in girls' and boy’s apparel, while infant wear clocked a 221 per cent increase in volumes.
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Sales of ethnic apparel for children jumped by 236 per cent on account of festivals while occasion clothing for children on account of holidays, birthdays, and other special occasions increased by 130 per cent.
Snapdeal targets value-seeking, mid-income, price-conscious buyers. The work from home trend meant users stocked up on mostly waist-up clothing, such as T-shirts, shirts, and tops, while on zoom.
As offices re-opened tentatively during the year, demand increased for smart casual clothing such as chino pants, elasticized jeans, collared T-shirts, linen tops, long dresses, A-line skirts, and other relaxed fits. Athleisure also became part of office fashion as the boundaries between office and home, work and socializing started to blur.
The impact of long hours spent at home is also reflected in strong growth for the kitchen category, with tea and coffee serveware, kitchen storage, and house and kitchen linen being popular choices.
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