Spykar's Underjeans: #LoveThatBonds campaign for Valentine's Day
11 February 2023, Mumbai
Underjeans by Spykar is trying to challenge in some sense traditional stereotypical gender roles and expectations through their stimulating "Love That Bonds" campaign.
This endeavor is essentially by encouraging women to present their male partners with intimate, stylish, and comfortable innerwear, the brand is set to promote a fun and lighthearted approach to expressing love and affection this Valentine's Day.
The fundamental idea of using bonded underwear is a pretty clever & imaginative idea to underline the theme of the relationship between the couple being strong and close.
By demonstrating a role reversal in the video, the brand is clearly looking @ breaking down barriers and questioning conventional obvious norms surrounding the art of gift-giving on coming to Valentine's Day.
On the whole, the "Love That Bonds" publicity campaign is a curative creative, enjoyable, playful exercise to celebrate the D-Day of love.
