Swiss fashion brand On's Q4 net revenues reported

24 March 2022, Mumbai:

On the other hand, owing to strong DTC and wholesale performance, the Swiss running brand had its Q4 net sales increase by more than 50%, while the same for the year increased by a massive 70%.

While the brand's direct-to-consumer (DTC) business expanded by 76.7 percent in Q4, the wholesale business rose by 39.3 percent.

However, the net loss for the fourth quarter increased by 7,195 percent, and the same for the entire year increased by more than 500 percent.

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These losses were mostly attributable to stock compensation related to the company's first public offering (IPO). It also improved its 2022 projection due to higher-than-expected revenue, gross margin, and EBITDA.

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Thanks to the positive sales results, the company plans to expand its product offerings in the running, outdoor, and lifestyle sectors in 2022, including new clothes, shoe designs, and accessories.

In addition, this year, On wants to extend its Nordstrom shop-in-shops as well as its relationships with fashion stores such as JD Sports and Foot Locker.

There are also rumors that Dick's will become a wholesale partner. It was founded in 2010 and now operates in over 60 countries across the world.

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CREDITS: Apparel Resources.